Celebrate Beauty Brands LLC has acquired Coastal Salt & Soul, a holistic bath and body company. Celebrate Beauty Brands is a newly formed subsidiary of Beauty Partners, LLC, and is relocating its offices to Hauppauge, New York.

Coastal Salt & Soul includes a range of body butters, sugar scrubs, soufflé hand creams, bubble bath, body wash, and limited-edition hand-poured and botanically scented candles. It was founded in 2015 by entrepreneur Alisa Marie Beyer. 

Under the guidance of industry veterans Bruce Kowalsky and Barry Shields, the acquisition will help accelerate growth of the brand in the specialty bath & body category through an expansion of North American and Global distribution. Brand creator Alisa Marie Beyer will remain as Chief Innovation Officer. Beyer will also stay on as a minority owner, as well as early investors Fredrick Fogelman and Teresa Shultz Fogelman.

Beyer comments, “I’m confident that this sale is the single best path to provide Coastal Salt & Soul with the necessary resources to continue to fund and scale the business as it enters its next phase of growth. Celebrate Beauty Brands is extremely well positioned to build on our already strong momentum and incredible consumer loyalty through increased customer wins and new retailer partnerships. Bruce and Barry are industry superstars with a deep understanding of the beauty space, with hugely successful launches of several iconic products under their belts, including the Defy & Inspire nail brand at Target, and the first at-home gel manicure system, Red Carpet Manicure. They share the same vision as my team and me for the future of Coastal. The brand is set for amazing things.”

Barry Shields, co-founding partner of Beauty Partners, LLC, adds, “In three short years, Alisa has created a superstar brand. Regularly selling out of top performing SKUs, obtaining numerous consumer and industry awards, Coastal is the exact opportunity we were looking for in the luxury beauty space. They have established a robust retail presence at QVC, as well as their own branded webstore, and with over 300 spas and boutiques. We are eager to get started.”